Esthetically Rosie

Rosie Rodriguez, a California based esthetician, founded Esthetically Rosie in 2020 to enhance beauty and confidence in her clients through innovative skincare practices and wellness goals.

As a California business, Rosie wanted her brand to embody the beauty and ease of a Californian summer with colors that reflected not only relaxing sunsets, but also the calming oceanside presence of her state.

I created a logo series that was versatile and modern with simple lines for the icon and script paired with a unique san serif font. Since the majority of her marketing is on social media, I designed a collection of icons and patterns for Rosie to utilize to create a consistent and fun social media presence.