I lead the creative direction and strategic execution of company-wide social and digital marketing initiatives for Thirty-One. This includes, managing and executing all organic social, art directing social shoots, digital design concepting and creation, and community management across all channels for an audience of over 1 million.

The Thirty-One organic social is now the leading traffic driver across digital and direct efforts.

• Content from the last 6 months surpass historical social milestones across all metrics through content transformation, trend strategy and analysis.
• Consistent growth across Facebook (900K > 950K), Instagram (100K > 112K), Pinterest ( 2.0 > 2.4M monthly views, 92.7K followers), and YouTube (40.4K subscribers)
• Video views from <10K to 200K+ | Record shares, engagement, and reach
• Increased reach by 35.3%(FB) and 20.4%(IG) in 5 months.

Stories Designs

• Custom, animated stories have increased engaged viewership from 1.5K > 2.8K+ on Instagram
• Specific product features and call-outs in stories increased CTR by 17%-30%