DIGITAL DESIGNER AND SOCIAL CONTENT ART DIRECTOR
Thirty-One Gifts

Columbus, OH | July 2021-Present

• Concepting and execution designer for multimedia marketing campaigns across multiple platforms including internal and external branding design for social, web, and email.
• Creative direction and execution of events and company program branding.
• Consumer-facing social media design including campaign branding and motion graphics animating in stories, posts, videos, and reels.
• On-set art direction and styling for social media content (reels, posts, stories, etc.) and general marketing photoshoots of product collections.
• Content from the last 6 months surpass historical social milestones across all metrics through content transformation, trend strategy and analysis.
• Consistent growth across Facebook (900K > 950K), Instagram (100K > 112K), Pinterest ( 2.0 > 2.4M monthly views, 92.7K followers), and YouTube (40.4K subscribers)
• Video views from <10K to 250K+ | Record shares, engagement, and reach.
• Increased reach by 35.3%(FB) and 20.4%(IG) in 5 months.
• Social is now the leading traffic driver across digital and direct efforts.

SOCIAL MEDIA MANAGER
David M. Kennedy Center For International Studies

Provo, UT  |  Feb 2020 – May 2021

• Engaged with international community sharing educational and informative content to increase global and cultural awareness.
• Curated UGC based content highlighting educational and cultural experiences abroad.
• Designed interactive social media campaigns for 5 social platforms.
• Generated adapted international studies content for remote learning in order to increase engagement in spite of travel restrictions. 
• Increased social media reach to 40,000+ in 3 months. 
• Launched new social media platform and developed engaged following of 1000+ within 2 months.

DESIGNER
Journalism Research and Innovation Project

Provo, UT  |  Jan 2021 – May 2021

• Collaborated with team of researchers, editors, reporters, and documentarians to create educational and informative multimedia content.
• Designed, illustrated, and typeset 10 interactive articles for print, digital, and web distribution in under 3 months
• Created data visualizations and infographics to clarify and expand research data. 

DESIGNER AND DIGITAL ILLUSTRATOR
BYU School of Communications

Provo, UT | May 2020 – Dec 2020

• Collaborated with team of researchers, copywriters, editors, lawyers, and educators to outline the complexities of media law and establish new teaching methods during global pandemic.
• Coordinated coursework transition to digital platforms for remote learning environments.
• Designed infographics and digital illustrations to facilitate remote learning experience.
• Typeset interactive course booklets and materials in digital and print media formats.     
• Produced digital illustrations and layout designs for 2 teaching platforms including 12 interactive .pdfs, 14 digital presentations, and a variety of printed, educational materials to facilitate online and remote learning

FREELANCE EVENT BRANDING AND DIGITAL DESIGN SPECIALIST
BYU Counseling And Psychological Services

Provo, UT  |  Jan 2020 – Jan 2021

• Designed campaign art for digital and social media platforms to market available resources to students
• Collaborated with psychology professionals to represent diversity awareness within design and marketing.

BUSINESS OPERATIONS DESIGNER
RainSweet, Inc.

Salem, OR  |  Sept 2017 – Aug 2019

• Facilitated rebrand to create a consistent visual display across all company platforms including print
• Coordinated corporate experiences for visitors, clients, and employees to build brand loyalty 
• Produced 75+ visual and written communications of new procedures and company policies on operations, safety, and maintenance to increase employee safety while utilizing vector illustrations and infographics to inform and educate employees with language constraints.

RESIDENT ASSISTANT
Heritage Halls

Provo, UT | Aug 2018 – July 2019

• Facilitated social, academic, and personal adjustment for 75+ students to university life through open communication, unique and inviting campaigns, and outreach programs.
• Managed event and activity coordination to create engaging experiences for residents including event experience strategy; event identity branding; publicity and marketing materials concepting and execution; and decor and entertainment budgeting and organizing.

EVENT COORDINATION ASSISTANT DESIGNER
Danner and Soli

Salem, OR  |  Jun 2015 – Aug 2015

• Coordinated services for events, such as decor, displays, catering, and transportation for crew.
• Monitor activities to ensure client satisfaction and resolution of any problems that arise. 

MARKETING AND SOCIAL MEDIA CONTENT COORDINATOR
Johnson Family Orthodontics

Salem, OR  |  Mar 2013 – Aug 2015

• Established and maintained cooperative relationships with representatives of community, consumer, employee, or public interest groups, through social media presence and marketing campaigns. 
• Maintained and updated WordPress website regularly.
• Trained and directed workers engaged in developing and producing marketing material.